Creative Direction //
by Robert Waddilove -
Selected work.
by Robert Waddilove - Selected work.
by Robert Waddilove - Selected work.
adidas - Ultraboost DNA
The Concept: Dopamine Dressing
We tapped into the cultural shift of using bold colour to hack your mood. We didn't just want to show the shoe; we wanted to visualise the feeling of wearing it.
The Execution:
We transformed 3D scans into immersive, sensory worlds.
Four distinct vibes. One unified, feel-good campaign.
Summer Cookout
Dappled sunlight hitting the grass.
Global Toolkit
White Noise
Vibrating digital sound waves
adidas - Ultraboost DNA
The Concept: Dopamine Dressing
We tapped into the cultural shift of using bold colour to hack your mood. We didn't just want to show the shoe; we wanted to visualise the feeling of wearing it.
The Execution:
We transformed 3D scans into immersive, sensory worlds.
Four distinct vibes. One unified, feel-good campaign.
adidas - Ultraboost DNA
The Concept: Dopamine Dressing
We tapped into the cultural shift of using bold colour to hack your mood. We didn't just want to show the shoe; we wanted to visualise the feeling of wearing it.
The Execution:
We transformed 3D scans into immersive, sensory worlds.
Four distinct vibes. One unified, feel-good campaign.
Category:
Film, Concept, Art Direction, Animation
Client:
adidas
Audience:
EMEA
Art Project
Through the Digital Looking Glass
Google Arts & Culture democratises the world’s most hallowed museums through gigapixel technology. But we didn't want to launch a database; we wanted to launch a feeling.
The Concept: Inspired by Alice Through The Looking Glass, we created a film that simulates the visceral sensation of "falling" into a masterpiece.
We moved the audience from simply viewing the gallery to falling inside it—positioning Google not just as a tech giant, but as a cultural custodian.
Google Art Project
Through the Digital Looking Glass
Google Arts & Culture democratises the world’s most hallowed museums through gigapixel technology. But we didn't want to launch a database; we wanted to launch a feeling.
The Concept: Inspired by Alice Through The Looking Glass, we created a film that simulates the visceral sensation of "falling" into a masterpiece.
We moved the audience from simply viewing the gallery to falling inside it—positioning Google not just as a tech giant, but as a cultural custodian.
Category:
Film, Concept, Art Direction, Animation
Client:
Audience:
Global
adidas - CRM Campaigns
A small selection of CRM creatives, developed for monthly product sales, new colourways and new collections of sneakers from adidas.
We transform PNG's of sneakers by fusing kinetic animation, bespoke environmental design, and attitude-heavy copy. We don't just "list" products for the Web, App, and CRM; we build mini-worlds around them.
adidas - CRM Campaigns
A small selection of CRM creatives, developed for monthly product sales, new colourways and new collections of sneakers from adidas.
We transform PNG's of sneakers by fusing kinetic animation, bespoke environmental design, and attitude-heavy copy. We don't just "list" products for the Web, App, and CRM; we build mini-worlds around them.
Category:
Digital, Concept, Art Direction, Copywriting
Client:
adidas
Audience:
Europe
YouTube Space Lab
Students were challenged to design a science experiment that can be performed in space. The winning experiment was performed and streamed live aboard the International Space Station.
The challenge was to make a beautiful, engaging and compelling promo that would get people talking about this campaign in as many countries around the world as possible. It was all about captivating visuals and not words.
Category:
Film, Concept, Art Direction
Client:
YouTube
Audience:
Global
Ice Cream
A bouncy, Wonka-esque dive.
Summer Cookout
Dappled sunlight hitting the grass.
White Noise
Vibrating digital sound waves
YouTube Space Lab
Students were challenged to design a science experiment that can be performed in space.
The winning experiment was performed and streamed live aboard the International Space Station.
The challenge was to make a beautiful, engaging and compelling promo that would get people talking about this campaign in as many countries around the world as possible. It was all about captivating visuals and not words.
